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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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Are You Using Knowledge, or Is Knowledge Using You?

Throughout life, we constantly narrate, or commentate on, everything we do, say, see, touch, smell, taste, and hear. As natural storytellers, we continuously keep the plot moving forward, sometimes missing millions of subplots that are developing on their own.

Article
Miguel Ruiz, Jr.
2013
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EXPLORE TOPIC

Brain Health