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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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Op-Ed: Why Storytelling is an Important Tool for Social Change

Providing ways for people to share their perspectives through storytelling initiatives can contribute to bigger changes in society and even help reduce prejudice.

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Telling people to ‘follow the science’ won’t save the planet. But they will fight for justice

The climate emergency has clear themes with heroes and villains. Describing it this way is how to build a movement.

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EXPLORE TOPIC

Brain Health