ARTICLE

FindCenter AddIcon

Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

FindCenter Post-Image

Why Being Fit Helps You Manage Chronic Diseases

You probably know that exercise is one of the top things you can do to prevent chronic problems, but it can also mitigate existing obesity, heart disease, and diabetes — and the symptoms that come along with them.

FindCenter AddIcon
FindCenter Post-Image

How Students' Brains Are in Danger on the Field

Research makes clear the drastic effects of head injuries on young athletes, and advocates are asking states and schools to do more.

FindCenter AddIcon

EXPLORE TOPIC

Brain Health