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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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One Easy Way to Find Your Life’s Purpose and Boost Your Brain’s Health

Identifying your purpose in life not only enriches your day-to-day continuum, it also improves your brain health.

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Brain Health