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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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Op-Ed: Why Storytelling is an Important Tool for Social Change

Providing ways for people to share their perspectives through storytelling initiatives can contribute to bigger changes in society and even help reduce prejudice.

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Your Brain Predicts (Almost) Everything You Do

Cutting-edge neuroscience shows that your brain isn’t built for thinking—it’s made to predict your reality, and you have more power over that perception than you might think.

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7 (and a Half) Myths About Your Brain

Neuroscientist Dr Lisa Feldman-Barrett busts common misconceptions about how the mind works, from left and right brains to how your memory works.

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Your Brain Secretly Works With Other Brains

Neuroscientist Lisa Feldman Barrett explains some of the ways your brain is constantly changing itself (usually without your awareness) as you interact with other people.

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Stephen W. Porges, PhD: Q&A About Freezing, Fainting, and the ‘Safe’ Sounds of Music Therapy

[Porges'] widely-cited polyvagal theory contends that living creatures facing or sensing mortal danger will immobilize, even “play dead,” as a last resort.

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Yoga May Be Good for the Brain

A weekly routine of yoga and meditation may strengthen thinking skills and help to stave off aging-related mental decline, according to a new study of older adults with early signs of memory problems.

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This Is Your Brain on Gluten

A No. 1 bestseller by a respected physician argues that gluten and carbohydrates are at the root of Alzheimer's disease, anxiety, depression, and ADHD. What to make of the controversial theory?

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When Freud Meets fMRI

The emerging field of “neuropsychoanalysis” aims to combine two fundamentally different areas of study—psychoanalysis and neuroscience—for a whole new way of understanding how the mind works.

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Speaking of Psychology: Keeping Your Brain Fit Episode 28

Much like in our arms or legs, our brain’s “muscles” can rebuild and grow if they’re given the right exercise. In this episode, neuroscientist Tracey Shors talks about how her research has led her to explore links between physical and mental exercise.

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EXPLORE TOPIC

Brain Health