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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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Your Brain Predicts (Almost) Everything You Do

Cutting-edge neuroscience shows that your brain isn’t built for thinking—it’s made to predict your reality, and you have more power over that perception than you might think.

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Brain Health