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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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7 (and a Half) Myths About Your Brain

Neuroscientist Dr Lisa Feldman-Barrett busts common misconceptions about how the mind works, from left and right brains to how your memory works.

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Your Brain Secretly Works With Other Brains

Neuroscientist Lisa Feldman Barrett explains some of the ways your brain is constantly changing itself (usually without your awareness) as you interact with other people.

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EXPLORE TOPIC

Brain Health