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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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What Your Brain Really Wants

Your life depends on your brain. To be the ethical, engaged, creative, successful, and lively human being you intend to be, you need your brain. You need your brain and you also need to use your brain. It is not enough to possess a perfectly good brain—you must also use it.

Article
Eric Maisel
2021
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7 (and a Half) Myths About Your Brain

Neuroscientist Dr Lisa Feldman-Barrett busts common misconceptions about how the mind works, from left and right brains to how your memory works.

Article
Lisa Feldman-Barrett
2021
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Are You Using Knowledge, or Is Knowledge Using You?

Throughout life, we constantly narrate, or commentate on, everything we do, say, see, touch, smell, taste, and hear. As natural storytellers, we continuously keep the plot moving forward, sometimes missing millions of subplots that are developing on their own.

Article
Miguel Ruiz, Jr.
2013
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EXPLORE TOPIC

Brain Health