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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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An Introduction to Cognitive Behavioral Therapy (CBT)

Are you searching for a way to cope with a mental health challenge or even with everyday life? Cognitive behavioral therapy (CBT) is an effective approach for many people.

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Forget About Your Genes, You Can Be the Author, Not the Victim, of Your Health

Science proves how important your thoughts and beliefs are when it comes to your physical health.

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EXPLORE TOPIC

Brain Health