Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.
Your life depends on your brain. To be the ethical, engaged, creative, successful, and lively human being you intend to be, you need your brain. You need your brain and you also need to use your brain. It is not enough to possess a perfectly good brain—you must also use it.