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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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An Introduction to Rest

Some people harbor the illusion that rest is a luxury they do not have time for, but the reality is that rest is a necessity.

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An Introduction to Cognitive Behavioral Therapy (CBT)

Are you searching for a way to cope with a mental health challenge or even with everyday life? Cognitive behavioral therapy (CBT) is an effective approach for many people.

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Op-Ed: Why Storytelling is an Important Tool for Social Change

Providing ways for people to share their perspectives through storytelling initiatives can contribute to bigger changes in society and even help reduce prejudice.

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Telling people to ‘follow the science’ won’t save the planet. But they will fight for justice

The climate emergency has clear themes with heroes and villains. Describing it this way is how to build a movement.

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What Your Brain Really Wants

Your life depends on your brain. To be the ethical, engaged, creative, successful, and lively human being you intend to be, you need your brain. You need your brain and you also need to use your brain. It is not enough to possess a perfectly good brain—you must also use it.

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How to Retrain Your Frazzled Brain and Find Your Focus Again

Are you finding it harder than ever to concentrate? Don’t panic: these simple exercises will help you get your attention back.

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Your Brain Predicts (Almost) Everything You Do

Cutting-edge neuroscience shows that your brain isn’t built for thinking—it’s made to predict your reality, and you have more power over that perception than you might think.

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7 (and a Half) Myths About Your Brain

Neuroscientist Dr Lisa Feldman-Barrett busts common misconceptions about how the mind works, from left and right brains to how your memory works.

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Your Brain Secretly Works With Other Brains

Neuroscientist Lisa Feldman Barrett explains some of the ways your brain is constantly changing itself (usually without your awareness) as you interact with other people.

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How Does Sleep Influence Cancer Risk?

Getting enough sleep is important for overall health and may be related to cancer risk.

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EXPLORE TOPIC

Brain Health