ARTICLE

FindCenter AddIcon

Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

FindCenter Post-Image

Why You Shouldn’t Take a Flying Leap at Healthy

If you want to improve your health, treat it like school. Changes made in a hurry won’t last.

Article
Yoni Freedhoff
2014
FindCenter AddIcon
FindCenter Post-Image

This Ugly Diet and Weight-Related Complication Is Crippling Care and Progress

Blame and shame will not lead to sustainable weight loss.

Article
Yoni Freedhoff
2014
FindCenter AddIcon
FindCenter Post-Image

How to Be Healthy, in Just 48 Words

Daytime television talk shows, popular podcasts and diet books on the New York Times best-seller list would have you believe that being healthy is complicated. Forget fad diets and fitness gimmicks. Just stick to the basics.

Article
Yoni Freedhoff
2020
FindCenter AddIcon

EXPLORE TOPIC

Brain Health