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Chip Conley on passion

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Chip Conley
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The Rebel Rules: Daring to Be Yourself in Business

When he was 26, Chip Conley broke the two cardinal rules of starting a business: He invested in an industry about which he knew nothing, and he ignored the mantra “location, location, location.” He bought a notorious “pay-by-the-hour” motel in a seedy San Francisco neighborhood.

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Chip Conley, Richard Branson (foreword)
2001
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