Melanie Joy, MEd, PhD, is an American social psychologist, author, relationship coach, speaker, and expert on the psychology of eating animals. She first coined the term “carnism” to describe the belief system that accompanies the consumption of meat and meat products. She advocates for increased healthy communication and discussion across populations about the foods we choose to eat and why.
In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices.
Like so many people, including myself for much of my life, the woman on the plane lived with a deep, internal conflict when it came to eating animals – a conflict that was outside of her awareness and therefore outside of her control. - Melanie Joy
Harvard-educated psychologist and bestselling author Melanie Joy exposes the psychology that underlies all forms of oppression and abuse and the belief system that gives rise to this psychology—which she calls powerarchy.