An archetype is a universal role, motif, or pattern of behavior that evokes meaning and can be copied in a way that we all understand. Archetypes are often used in storytelling, myths, plays, and spiritual teachings across cultures: the fairy godmother, the wise old man, the magician, the outlaw, the caregiver, the jester. In psychology, archetypes were brought to light by Swiss psychotherapist Carl Jung, who believed that archetypes are human patterns emerging from our collective unconscious that transcend the individual and connect us all. Jung described four types of archetypes that allow us to find wholeness: persona, shadow, anima/animus, and self. Many people have utilized all forms of archetypes to help create ways to understand ourselves, our behaviors, and our identities.

The Red Book: A Reader’s Edition

The Red Book, published to wide acclaim in 2009, contains the nucleus of C. G. Jung’s later works.

The Hero Within: Six Archetypes We Live By

A modern classic of Jungian psychology, The Hero Within has helped hundreds of thousands of people enrich their lives by revealing how to tap the power of the archetypes that exist within. Drawing from literature, anthropology, and psychology, author Carol S.

Archetypes: A Beginner’s Guide to Your Inner-net

Whether we’re aware of it or not, each of us identifies with certain universal myths and symbols, otherwise known as Archetypes.

Goddesses in Everywoman: Powerful Archetypes in Women’s Lives

Myths are fascinating stories that become even more intriguing when we realize that they can reveal intimate truths about ourselves and others. Jean Shinoda Bolen brings the Greek pantheon to life as our inner archetypes and applies the power of myth to our personal lives.

Ring of Power

A vivid grasp of the story and the characters in “The Ring of Niebelung” brings Richard Wagner’s mythic four-opera cycle to life.

He: Understanding Masculine Psychology

What does it really mean to be a man? What are some of the landmarks along the road to mature masculinity? And what of the feminine components of a man’s personality? Women do not really know as much about men as they think they do.

Artemis: The Indomitable Spirit in Everywoman

Worshiped in Ancient Greece as a protectress of young girls, Artemis was the goddess of hunting, nature, and chastity—the original “wild woman.

The Maiden King: The Reunion of Masculine and Feminine

From Robert Bly, author of the groundbreaking bestseller Iron John, and famed Jungian analyst Marion Woodman comes an interpretation of a primordial folktale that takes the message behind Iron John to its next phase: the reunion of masculine and feminine.

What Stories Are You Living? Discover Your Archetypes—Transform Your Life!

Renowned archetype expert Carol S. Pearson guides you through the journey of discovering and understanding the archetypes active in your life.

Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype

Within every woman there lives a powerful force, filled with good instincts, passionate creativity, and ageless knowing. She is the Wild Woman, who represents the instinctual nature of women. But she is an endangered species.


Jungian Analysis