Authenticity, the ability to live a life that’s true to your own values and goals regardless of what others might think, has become an important concept in modern society. We seek authenticity in the businesses we frequent, the leaders we follow, and the causes we connect with. But being authentic isn’t always easy, as the desire to conform to the standards of others can be strong; even when we feel we’ve been living an authentic life, we can suddenly realize that we still have habits of pleasing others or seeking to fit in even if it’s to our own detriment. Being authentic is a continuous practice that involves being honest with ourselves about what we truly want—and whether we’re following our own ideals, even if it might mean going against the grain.

The Authenticity Asset: An Interview with Entrepreneur Tonya Rapley

Tonya Rapley was born into a military family: the child of two career Air Force service members. But from a young age, she knew that rigid hierarchies weren’t for her.

How Life Coach Marie Forleo Figured Out Her Life, and Empowers Others to Do the Same

Why Marie Forleo walked away from Wall Street to help people build lives they love.

4 Ways to Sell Yourself Without Selling Your Soul

Millennials and Generation Z’ers are being told to brand themselves every single day. It's not bad advice, but it doesn't always feel good. Here's how to self-promote with integrity.