Narcissism has not only become a normalized social condition, but it is also increasingly being incentivized. The framework of narcissism with the central pillars of lack of empathy, entitlement, grandiosity, superficiality, anger, rage, arrogance, and shallow emotion is a manifestation of pathological insecurity – an insecurity that is experienced at both the individual and societal level. The paradox is that we value these patterns – and venerate them through social media, mainstream media, and consumerism, they represent a fast-track to financial and professional success. These traits are endemic in political, corporate, academic, and media leaders. There are few lives which are not personally touched by narcissists – be it your spouse, partner, parent, child, colleague, boss, friend, sibling, or neighbor. Whether societally or individually, the toxic wave of narcissism, entitlement, and pathological insecurity is harming us all. The enticements of charm, charisma, confidence, and success can draw us in or blind us to the damaging truths of narcissism. The invalidation inherent in these relationships infects those are in them with self-doubt, despair, confusion, anxiety, depression and the chronic feeling of being “not enough,” all of which make it so difficult to step away and set boundaries. The illusion of hope and the fantasy of redemption can result in years of second chances for narcissists, and despondency when change never comes. It’s time for a wake-up call.