ARTICLE

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Stop Should-ing Yourself

By Lissa Rankin — 2014

For many years, my soul was trying to guide me, but I wasn’t paying attention.

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3 Reasons Why a Strong Purpose Is a Good Business Idea

What does the future of entrepreneurship look like? To build a future-proof business, the key lies in your business purpose.

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Sara Caroline Sabin
2020
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Why Purpose Is the Most Important Attribute an Entrepreneur Can Have

As simple as it sounds, having a strong "why" behind your business is an essential ingredient for becoming a successful entrepreneur.

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Brian Hamilton
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The Soul of a Start-Up

There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge. But all too often, companies lose their souls as they mature.

Article
Ranjay Gulati
2019
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Soul Mission