The Darkside of Integrity | Trudi West | TEDxHultLondon

As leaders - how does working with integrity lead to hypocrisy? Trudi West discusses her research, showing that despite strong beliefs and values, we can act in ways that look or feel hypocritical when working under pressure. From her own personal inquiry and experience of working with leaders, Trudi shares how we judge others, justify ourselves and more painfully – judge ourselves. Her findings have important implications for leaders who want to work and develop with integrity, especially when under pressure. Trudi has a keen interest in how we are motivated, particularly what drives thinking, feeling and action at an individual, group and organisational level. Her research has explored working with integrity under pressure, as well as the leadership and team outcomes of the Clipper Round the World Yacht Race. Further, she has explored the concept of working with risk from a broad range of leadership experience. She has an MSc in Organisational Change as well as an MSc in Occupational Psychology