Bart Houlahan, along with his partners, Jay Coen Gilbert and Andrew Kassoy, co-founded B Lab in 2006. B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
B Lab drives systemic change through three interrelated initiatives: 1) Certified B Corporations: a corporate certification for sustainable businesses and social enterprises that meet higher standards of social and environmental performance and legal accountability; 2) GIIRS Ratings and Analytics: a ratings platform (analogous to Morningstar and Capital IQ) that drives capital to impact investments by assessing the social and environmental performance of companies and funds; and 3) Benefit Corporations: a new, legally-recognized corporate form that changes corporate fiduciary duty, permitting companies to create shareholder value and social value.