Lessons Learned from the Onion’s Creative Process | Brian JANOSCH | TEDxBloomington

What you already know is that The Onion is a comedy institution. But what might surprise you is that for 30 years it’s also been one of America’s most consistent and effective idea factories. One thing Brian has learned from The Onion is that it’s far easier to reign in crazy ideas than to make cautious, mediocre ideas more interesting. How can you improve the creative process when working on a team? How can you balance inward and outward creativity? How can you make sure everyone has a voice, so every idea gets heard? Learn the creative process behind “America’s Finest New Source,” and how it can immediately improve the way you brainstorm with groups.