By Roger L. Martin & Sally Osberg — 2007
Social entrepreneurship is attracting growing amounts of talent, money, and attention, but along with its increasing popularity has come less certainty about what exactly a social entrepreneur is and does.
Read on ssir.org
CLEAR ALL
In 1953, Mildred Norman set off from the Rose Bowl parade on New Year's Day with a goal of walking the entire country for peace. She left her given name behind and took up a new identity: Peace Pilgrim.
As simple as it sounds, having a strong "why" behind your business is an essential ingredient for becoming a successful entrepreneur.
What matters is not so much the “what” of a job, but more the “who” and the “why”: Job satisfaction comes from people, values, and a sense of accomplishment.