How to Unlock the Power of Purpose | Richard Leider | TEDxEdina

Imagine a pill that would aid cognitive decline, help prevent macroscopic stroke, aid sleep, and add 7 years to your life. How much would you pay for it? Would you take it? It turns out that pill is free, and it's available to all. It's called Purpose. Richard Leider, founder of Inventure – The Purpose Company, is one of America’s preeminent executive-life coaches. He is ranked by Forbes as one of the “Top 5” most respected executive coaches, and by the Conference Board as a “legend in coaching.” Richard's ten books, including three best sellers, have been translated into 20 languages. He is the Chief Curator of content for AARP’s Life Reimagined Institute.