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Why Your Brain Loves Good Storytelling

By Paul J. Zak — 2014

Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors.

Read on hbr.org

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What Your Brain Really Wants

Your life depends on your brain. To be the ethical, engaged, creative, successful, and lively human being you intend to be, you need your brain. You need your brain and you also need to use your brain. It is not enough to possess a perfectly good brain—you must also use it.

Article
Eric Maisel
2021
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Stories for the Journey

What might have been a chilly and confusing morning drive to school for father and children has instead been an opportunity to weave an astonishingly intimate fabric of heart and imagination.

Article
Nancy Mellon
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Nancy Mellon: Storytelling as a Healing Art

We are speaking with Nancy Mellon, an elder in the global storytelling renaissance, a psychotherapist and a former Waldorf teacher who now lives in California.

Article
Anne Veh
2015
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All Stories Are the Same

From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since its inception.

Article
John Yorke
2016
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EXPLORE TOPIC

Brain Health