By Judson Brewer — 2019
Hacking into the rewards-based learning system that our brains often operate on so we can regain control of our attention.
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Jonathan Bricker’s work has uncovered a scientifically sound approach to behavior change that is twice as effective as most currently practiced methods. His methods are driving new norms and new apps for how people quit smoking and decrease obesity, saving many people from an early death.
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In The Craving Mind Dr. Judson Brewer, a psychiatrist and neuroscientist who has studied the science of addictions for twenty years, reveals how we can tap into the very processes that encourage addictive behaviors in order to step out of them.