By Daniel Gilbert — 2011
Our brains are hard-wired to make poor choices about harm prevention in today's world. But we can fight it.
Read on www.nature.com
CLEAR ALL
Why bother? That really is the big question facing us as individuals hoping to do something about climate change, and it’s not an easy one to answer.
This equating of money with wealth and wealth with wellbeing is misplaced on multiple counts. Money does not reflect nature’s wealth or people’s wealth, and it definitely fails to measure the wellbeing of society.