Building Brand Bharat Through Art and Culture | Sanjoy Roy | TEDxLNMIIT

Around 400 million Indians derive their incomes from art, whether they be the artisans making pandals for Durga Puja, or the next big musicians. However, their economic contribution to the society has often being underplayed, being overshadowed by the ‘cultural’ influence they have on our minds. The talk shall give you a peek into the cultural heritage of our city, Jaipur, as well as the idea behind putting its arts on display to the whole world.