While many people see culture as the traditions, accomplishments, and shared references within a community, these are just the reverberations of what truly defines a community’s culture: the expectations we have of one another and the behaviors we value. Whether in a family, workplace, classroom, neighborhood, social network, or nation, when we talk about building culture, we are talking about defining how we will treat each other and go about accomplishing our goals. While no single individual can determine the culture of a community, we can have a decided impact on the culture of every community we’re a part of when we decide what behaviors we will encourage—and what we won’t tolerate—and to hold ourselves accountable to our own values.
Strong cultures help people support one another, share their passions, and achieve big goals. And such cultures of belonging aren’t just happy accidents - they can be purposefully cultivated, whether they’re in a company, a faith institution or among friends and enthusiasts.
Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S.
What if we applied the DIY concept to community building? Going out and creating change by being ourselves, trusting ourselves, and doing it ourselves. Not alone of course, but not waiting for a perfect set of circumstances to begin.
When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer.