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The Hero’s Journey: How to Tell Your Company’s Story and Make It Interesting

By Chris Myers — 2016

After a while, all pitches sound the same, and while they usually do a good job of describing what you do, they almost always fail to explain why. A better framework for storytelling is “The Hero’s Journey.”

Read on www.forbes.com

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Op-Ed: Why Storytelling is an Important Tool for Social Change

Providing ways for people to share their perspectives through storytelling initiatives can contribute to bigger changes in society and even help reduce prejudice.

Article
Emily Falk
2021
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Women Who Inspire: Entrepreneurs Who Are Resetting Amid COVID-19

While we have yet to see the full impact of the coronavirus pandemic, we have begun to witness its severe impact on our global economy. Businesswomen, specifically businesswomen of color, have been disproportionately affected.

Article
Lindsay Hoffman and Caroline Kim
2020
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Social Entrepreneurship: The Case for Definition

Social entrepreneurship is attracting growing amounts of talent, money, and attention, but along with its increasing popularity has come less certainty about what exactly a social entrepreneur is and does.

Article
Roger L. Martin & Sally Osberg
2007
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How Latin America’s Obsession With Whiteness Is Hurting Us

Close to 11% of American adults with Hispanic ancestors don’t even identify as Hispanic or Latino.

Article
Johanna Ferreira
2020
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EXPLORE TOPIC

Entrepreneurship