ARTICLE

FindCenter AddIcon

The Hero’s Journey: How to Tell Your Company’s Story and Make It Interesting

By Chris Myers — 2016

After a while, all pitches sound the same, and while they usually do a good job of describing what you do, they almost always fail to explain why. A better framework for storytelling is “The Hero’s Journey.”

Read on www.forbes.com

FindCenter Post-Image

Op-Ed: Why Storytelling is an Important Tool for Social Change

Providing ways for people to share their perspectives through storytelling initiatives can contribute to bigger changes in society and even help reduce prejudice.

Article
Emily Falk
2021
FindCenter AddIcon
FindCenter Post-Image

Telling people to ‘follow the science’ won’t save the planet. But they will fight for justice

The climate emergency has clear themes with heroes and villains. Describing it this way is how to build a movement.

Article
Amy Westervelt
2021
FindCenter AddIcon
FindCenter Post-Image

Yeye Luisah Teish on Storytelling, the Global Impact of Black Panther, and Expressing Your Creative Gifts

The first thing you want is to know that you belong here, that you are a part of this planet, just like the earth and the water, the sun and the wind, and the trees.

Article
Phil Bolsta
2019
FindCenter AddIcon
FindCenter Post-Image

Stories for the Journey

What might have been a chilly and confusing morning drive to school for father and children has instead been an opportunity to weave an astonishingly intimate fabric of heart and imagination.

Article
Nancy Mellon
FindCenter AddIcon
FindCenter Post-Image

Nancy Mellon: Storytelling as a Healing Art

We are speaking with Nancy Mellon, an elder in the global storytelling renaissance, a psychotherapist and a former Waldorf teacher who now lives in California.

Article
Anne Veh
2015
FindCenter AddIcon
FindCenter Post-Image

The Hero’s Journey: The Idea You Never Knew Had Shaped “Star Wars”

Campbell’s monomyth has been criticised for being Eurocentric and patriarchal. But it has a more significant problem, in that Campbell was wrong. There is not one pure archetypal story at the heart of human storytelling.

Article
John Higgs
2015
FindCenter AddIcon
FindCenter Post-Image

All Stories Are the Same

From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since its inception.

Article
John Yorke
2016
FindCenter AddIcon
FindCenter Post-Image

The Man Behind the Myth: Should We Question the Hero’s Journey?

Campbell claimed his theory, which has gone on to influence everything from Star Wars to Disney’s Aladdin, arose from a universal structure inherent in the global myths of antiquity. The problem is, that’s a lie. Campbell’s theory is as mythological as the stories from which it borrows.

Article
Sarah E. Bond, Joel Christensen
2021
FindCenter AddIcon
FindCenter Post-Image

When the Heart Speaks: An Interview with Deena Metzger

Deena Metzger discusses a wide range of topics in this 1984 interview.

Article
Elizabeth Goode, Deena Metzger
1984
FindCenter AddIcon
FindCenter Post-Image

Storytelling Across the Ages

From our earliest times of uncertainty, it seems, we have searched for a happy ending.

Article
Adam Gopnik
2020
FindCenter AddIcon

EXPLORE TOPIC

Entrepreneurship