Self-limiting beliefs refer to ideas, assumptions, or perceptions about yourself or about how things work in the world around you that hold you back from achieving your full potential. They are usually negative or self-critical in nature but can sometimes relate to power structures and systems outside yourself that you believe you have no control over. Some examples include considering yourself a loser or a failure, assuming you can’t make a difference in your own life or in the world, believing you’re unlovable, thinking other people will reject you or what you’re doing, and countless others. Everyone holds some beliefs like these. Once they are examined, they can be refuted them and we are free to create new beliefs that more accurately reflect how we relate to ourselves and the rest of the world.