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Authenticity & social responsibility

Below are the best resources we could find on Authenticity and social responsibility.

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Activism in Marketing: A Ploy or Authentic Advocacy?

Many companies around the world incorporate activism into their marketing, but the question becomes one of authenticity.

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What Makes “Generation Z” So Different? | Harry Beard | TEDxAstonUniversity

Harry Beard is a 17-year-old entrepreneur who co-founded the generation Z marketing consultancy firm, Future Labs. Generation Z are, at an increasingly young age, putting themselves at the forefront of global discourse and empowering themselves through social media.

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FindCenter He that is thy friend indeed, he will help thee in thy need: If thou sorrow, he will weep; if thou wake, he cannot sleep: thus of every grief in heart he with thee doth bear a part. These are certain signs to know faithful friend from flattering foe.

William Shakespeare

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